Back in 2013, I attended Geoff Webb's TRUToronto unconference and there I met a nice young guy named Phil Noelting, the CEO of @Qwalify. He gave me his card and we talked briefly about him being a guest on The Recruiting Animal Show and, now, many months later, the deed has been done.
I think it was a good show but I must admit that most of the time was spent with me trying to pull some basic info out of Phil about what his company does. Here's how I see it now.
Qwalify builds talent pipelines. They get your target personnel to answer questions about your company's products, services and values and this creates a recruiting database of pre-screened potential candidates with whom you can communicate by email.
The key is that with this survey info, you can create a database of people who like what you do and think like you -- and that means they are going to fit in.
How do they get people to answer questions? They ask them to in ads and at booths at trade shows. (And I think by other means as well).
Marty Snyder, CEO of PCRecruiter was along for the ride and he asked Phil a very interesting question about the legitimacy of having people answer questions without telling them that they are, in a sense, filling out a job application.
Another question we tried to answer: Is recruiting broken? Qwalify says yes but most of us said no.
So, have a listen and tell me in the comment section, if I could have delivered the information more clearly and more quickly.
My introduction was about the lesson in personal branding I learned from Stacy Donovan Zapar.
And I must admit that I had sound problems again. Today I had to call in on Skype (with a headset) and I couldn't tell if I was loud or soft and I kept getting different feedback from Jerry and the people listening on their computers. So, sorry about that.