Comment by Joshua Letourneau on April 4, 2008 at 9:46pm

That cat has a nice hat - is that a raspberry beret? Man, I love this industry.
Anywhere you can pull off a hat like that, that's where I wanna be :) Some say the same about us bald freaks. :) The difference is that Stone Cold Steve Austin was bald too, and if you ask me, Andre The Giant honestly should have been. Now, before you shut my comment down, remember that even your forefather - George Steel (the original "Animal"), serves as inspiration to us all. Man, I would have loved the chance to lay him out with a flying dropkick - now that's what I call experiential recruitment. Here he is at: http://www.youtube.com/watch?v=NJt15zgmd4I. If you don't know who he is, I might say "it wasn't time yet" - he rolls in at about the 0:40 mark. Drink a Red Bull before you watch and I gotta tell ya - you'll be ready to take on the neighbor.

Comment by Joshua Letourneau on April 4, 2008 at 9:47pm

Crap, you're not the Animal! Ok, now I'm ready to tear apart a belt buckle . . . jeez.

Comment by Amitai Givertz on April 4, 2008 at 10:03pm

Not only only am I not the Animal but nor is the guy in the hat. That's john Sumser. The Animal looks like a dummy.

Comment by Joshua Letourneau on April 4, 2008 at 10:15pm

Some may say that, in essence, the Animal is a dummy. Now, I didn't say that . . . but some would. :) As far as Mr. Sumser, we've never met . . . but you gotta have balls to put that hat on in my neighborhood . . . so I have 'much respec' for him :)

Comment by Slouch on April 5, 2008 at 1:21am

I had dinner with sumser and my wife tonight in toronto. he paid. nice guy. he wore the hat.

Comment by Joshua Letourneau on April 5, 2008 at 10:14am

A marketing mind may argue that the hat, in an idiosyncratic kind of way . . . is an extension of the wearer. So much so, that without the hat, a level of identity is forfeited. Scientologists may even step in and say that the hat creates the branding on a B2B basis, but they're not very business minded people. Now, I'm not a Freud fan, but I believe there may be studies on hats out there. In a recent Economist, there was an article titled something along the lines of, "What A Bosses Look Tells Us About Them" . . . but what about a hat? If I wear a Cryp-style bandana, would people remember me more? :) What about if I infiltrated the stage and started doing the Cryp-walk? What is this, you don't know? Here's a tutorial - try and keep up: http://www.youtube.com/watch?v=aoTpZmOLmaw

Comment by Amitai Givertz on April 5, 2008 at 10:19am

Interesting observation, Joshua. John's company is called Two Color Hat. What do you make of that?

Comment by Joshua Letourneau on April 5, 2008 at 10:28am

Wow, we're getting deep here. Now, I must say that I am, by no means, qualified to psychoanalyze (although I have personally been through deep psychoanalysis . . . which was worthless by the way as I am a large part Irish, a group Freud stated to be "impervious to psychoanalysis.") So if John is Irish, then we may forever live in a quandry. That being put aside, from a B2B standpoint (note that I haven't see the site yet), I imagine "Two Color" could indicate not simply a right or left brain focus . . . and perhaps the colors subconsciously note both sides of the brain . . . or it could simply be that two color hats are more dynamic than one.
I'll tell you - I think we need to delineate what two colors are utilized before delving further.

Comment