Comment by Amy Ala on October 31, 2012 at 4:21pm

We did this recently - our ecommerce team led the charge (with input from recruiting). We measured Klout score, twitter followers, facebook likes, all the usual stuff against our top five competitors. When senior leadership started seeing us overtaking the big guys we got the green light to invest in hootsuite, hire a full time SM Specialist, etc.

Not sure if that helps at all, but essentially we did all the "free" stuff and showed how we were gaining on our competitors by showing side by side graphs that illustrated our growth in the areas mentioned. For recruiting purposes we carefully tracked candidate pipelines generated from Twitter, FB, etc.

Comment by Martin O'Shea on October 31, 2012 at 10:19pm

The sheer number of people and businesses joining social media websites should hold its ground and I'm sure with a little bit of googles help you can find tonnes of facts/figures/graphs to support your argument. I found a few infographs which state a lot of signifcant figures. As Amy said if you could show how you are benefiting or increasing the companys audience without creating any cost, then this should show how beneficial it would be if you were able to spend a little of promoting FB page etc.

I am curious Amy to how you or the ecommerce team were able to use FB, as we have had trouble only seemingly to find that it asks for a credit card each time!

Comment by Amy Ala on November 1, 2012 at 9:22am

Hi Martin, I will certainly ask! Zones Inc has a Facebook (company) page... I didn't realize there was a cost associated with creating it?

We post a lot of photos and videos... Realizing that we're mainly talking to ourselves but it does drive referrals and I can point candidates there as a peek into our culture.

Comment by Martin O'Shea on November 1, 2012 at 10:11pm

Thanks Amy, it doesn't cost to create the page but cost to promote it or to "build an audience" for the company page, may have only recently been changed into that way. Yeah pretty much the same reason to why I think its a good idea to have, that and I dislike our company page!

Comment by Joe Sheehan on November 2, 2012 at 1:16pm

Thanks for the feedback guys!

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