Recently, I noticed the "Activity" feed on my LinkedIn Profile Page was no longer visible to me or my visitors. Initially, I assumed a "bug" took hold so I reported the malady to LinkedIn, only to find the omission was intentional.
Technical support offered no reason but to say "Activity feeds have been removed"... yea.. I know that.
So my LinkedIn profile along with ALL LinkedIn members has reverted back to yesteryears Static Profile Page. You know, the view of kudos "fixed in time'... by default, the past!
Further investigation found me on a LinkedIn user-forum where members were voicing displeasure with LinkedIn's apparent disingenuous approach to member profile pages, especially for those who invested time into their skills representation designed in concert the "tweets" relayed through their "Activity" feeds to paint a "current" (not past) expression of their skills, experience and interests.
Pretty valuable regardless your impetus for growing your network.
I learned there also, that the "Activity" feed was a BETA and not "ALL" members enjoyed the feature's advantage... nasty!
For those unaware due to exclusion, this nifty feature allowed "stale, static, classic profiles" to take on new life. Refreshed through content shared relevant to current career goals the profile owner chose to share.
Not the mostly nonsense people share on "down-time" social media platforms, but informative mostly business related information. Want to express interest in a current or future technology so visitors to your page have a clue to your current interest (or career goals/direction)... tweet-it on your profile pages "Activity" feed. Visitors are not only informed of your past accomplishments, but your current stated direction based on the information you choose to post.
To minimize the power of this feature is to miss the impact social media has for bringing a voice to individuals on a platform that by nature is egalitarian if only in its ability to provide a stage for everyone, not just those with funds to spend on marketing their ideas.
But there some say is the reason LinkedIn has eliminated the feature in favor a model whereby "Activity" feeds are limited to company pages and will be offered as a "pay for use" feature in the near future. Or, LinkedIn's "Home Page Activity Feed" where "buyers" could pay for "ad-space" similar to the model google search introduced years ago... won't that be fun???
Though LinkedIn to my knowledge has not admitted this is the reason for the features removal, I suspect their decision is not arbitrary or technology based.
As an early adopter of LinkedIn (67,862nd user) I've sat idle through LinkedIn's attempts at monetization and in fact pay a fee for membership voluntarily with no regret (hey, I'm as much a capitalist as the next guy), but this recent "miscue" begs the question "does LinkedIn understand basic tenets of Social Media IE, fostering communications in real (or near-real) time among opt-in participants, allowing network growth based on common, current and relevant interests"?
Can you say "Twitter", "Facebook", "g+", "Fill-in-the-blank"?
Does LinkedIn not understand that widespread inclusion among all its members for this feature will likely encourage more frequent page visits to not only post but to review recent posts from member's circles (woops, was that a plug for g+ as an alternative to static, mostly boring LinkedIn profile pages?)?
Does not the "static page" model foster a "set it up then flee," rarely to return mentality? I thought we all learned that lesson ages ago.
So I'm left wondering, has a "Too Big to Fail" mentality taken hold in the bowels of LinkedIn replacing common sense and basic customer service metrics (LinkedIn has yet to weigh-in on the forums where members lucky enough to be included in the beta are venting profusely as to LinkedIn's arrogance in this matter http://goo.gl/QzIX2B) in favor a "monetize" at ALL cost, users be damned mentality?
Perhaps the fact that limited exposure to the feature under the beta test almost insures minimal "push-back" (from a broader membership perspective).
It's easy I trust to recognize exposed or not to the feature first hand, the added dimension member profiles enjoy through the ability to share relevant business information in real or near-real time within the framework of individual LinkedIn Profile Page vs. "Drive by" Posts on LinkedIn's "Home" Page Feed (you go Richard Branson!).
LinkedIn must, cause it looks like they're posturing to "charge" for the privilege.
Please join me in voicing your displeasure with LinkedIn's apparent decision to monetize a feature users of Facebook, g+ and I dare say every other social media platform I can think of, enjoy "free of charge".
Respond, Share or, Write your Own Article, enter a LinkedIn trouble ticket and Voice your opinion, tell your story on open platforms like LinkedIn (for now), twitter (how about #LinkedInFail) or wherever you choose to blog and lets show LinkedIn the power in its business model lies in LinkedIn's ability to give their members what they want, not through dreaming up new ways to squeeze every penny from its network.
President / CEO