Employee referral program software provider Zao, pulled together some powerful statistics in their infographic, “How to Implement an Employee Referral Program”. They found that:
Employers know just how beneficial a strong employee referral program can be, but so many of them are disjointed, across multiple departments and don’t really have a strategy in place. Here are a few helpful dos and don’ts for your employee referral program.
Your quality referrers are saving the organization and you in several different areas of resources. A great referral can make a huge difference in the hiring process, and that referrer should feel the value of their contribution. Andrew Greenberg wrote a great post on expert advice for effective employee referral programs in the Recruiting Division blog. Greenberg defines several options recruiters can take to step up their rewards in order to improve their referral program effectiveness. Here are a few of those tips:
Broaden your referral program reach to include retired employees, friends and family of current or retired employees or even vendors. Anyone who has a feel for the culture and values of the company, and is invested in the organization’s success would be a great candidate for a non-employee referral program. HR thought leader and frequent ERE contributor, Dr. John Sullivan said:“An FOF (Friend of the Firm) program will dramatically expand the number of individuals who are acting as 24/7 talent scouts for your firm. This increased number of talent scouts is especially important for startups and small firms that simply don’t have very many employees to look for or vet referral.”
Quality referrals are so valuable to the company, so it is vital to ensure that they keep coming in. Referrals should be ushered to the front of the line, they should be contacted immediately, interviewed as quickly as possible and followed-up with in a timely manner. Additionally, the referrer should be kept in the loop and made aware of the special treatment that the referral is receiving. A strong referral program will reap amazing benefits –don’t be skimpy with the thanks to those who have supported you and the organization. Be sure to use your ATS to automate some of these processes to ensure promptness in providing responses.
People appreciate simple processes. Your referrers are far more likely to participate in a program that makes submitting a referral quick and easy. An employee referral portal is the ideal way to get the program organized, make it appealing to referrers and create a seamless process. A referral portal will also provide the referrer with all the information they need in one spot to help ensure that they are making quality referrals and inform them of the process. Some Applicant Tracking Solutions allow for unlimited users, which can provide employees with access to submit their own referrals. This ease of use encourages employee participation in referral programs.
So, this might sounds like an EEOC nightmare at first, but I’m talking about the referrers. Some referrers will bring you stellar, quality leads more often than others, and they will need special treatment if you expect them to continue supporting your efforts.
Aside from rewards, these valued referrers should receive timely communication, they should know that the candidate they referred will have a great experience with the company, and their value should be strongly reflected in all correspondence. Additionally, those employees who have established a poor standing in the referral program should have their referral privileges revoked, and it should be clearly communicated why.