If Facebook is part of your recruitment strategy, you probably already know there are several ways to post jobs on Facebook. You can post jobs to your personal Facebook network, or to a business page. But did you know that using an app to post jobs on Facebook can help you get better results? Read on for 3 reasons you should use an app to post jobs on Facebook.
- Social sharing helps you go viral. Job posting apps allow you to quickly and easily share your job posting across all of your social channels, with the click of a button. In addition to the exposure you get from your own connections, your message can also be spread to your connections' network to increase reach and virality even further. Jobs posted via an app also get their own URL that can be shared anywhere - including email and IM.
- Aggregators pick up your postings. Jobs posted through an app may get picked up by aggregators, including Indeed, Simply Hired, JuJu and Jooble, which can increase your reach even further.
- Apps integrate with advertising tools. Because each job posting has it's own unique URL, you can use Facebook ads to drive more traffic to your hard-to-fill positions. Candidates that click on your ads can be directed back to your specific job posting, where they can apply without ever leaving Facebook.