When people hear I've worked in social media, I typically get a lot of questions - how should I promote my Facebook page? How many Twitter followers is good? Can you show me how to...(fill in the blank with some minor adjustment Mashable suggested).
Frequently, blogging comes up. It's a hot topic right now. Everyone is convinced they should be blogging by the articles and even books teaching that "content is king" while hypothesizing what other efforts are part of the marketing royal court.
Metaphors aside, if you have decided to take the step to blog or want to improve your current blog it's important to remember this back to basics advice to make your blog better.
- Write Often: I break this rule because I never set the right goals. Set a realistic goal and stick to it. Remember, writing every night is a lot of work! All my respect to the people who write daily but I’m just not that person. I think for the average person writing at least 1x a week is a good goal to start if your goals are oriented around becoming a better writer. If you want organic traffic, I’d suggest 2-3x per week of solid, question-answering content.
- Answer 1 Question: I can’t stand a blog post that’s 1000 words long. I came here for 1 answer to 1 question. Get to it already! Those bold lines don’t make a difference either.
- Be Original: Please stop writing blog posts about why small businesses should use social media. We get it. We got that 3 years ago. Talk about how you’re solving a unique problem. Answer people’s questions.
What’s your back-to-basics tip for blogging?