Writing great content doesn’t always come easy.

In fact, the content creation process takes a great deal of time and effort, so it’s important to make sure you get full usage from everything you generate.

While people will stop clicking on your social posts if they always contains the same content, there are a number of stealthy ways to repurpose it across platforms to look brand new.

Use these five tips to revamp your old content into exciting new posts:

1)     Create an Image from a Quote

Who says images can’t be text-based? Pull a great quote from a blog post, interview, or video and turn it into visual content like TED did. Promptly pin it, post it, tweet it, Instagram it ─ whatever works best for your company.

Repurposing_TED

2)    Relate it to Current Events

Bring back your old blog posts, case studies, and other marketing material by finding a way to relate it to current events. Post it on Facebook and Twitter, complete with trending hashtags to increase searchablility.

3)    Pin Your Blog Posts

Pin a picture from each blog posts to your Pinterest page ─ be sure to include a link back to the actual post itself. You already know each of your blog posts should have at least one image, so if you’re not already following this rule, make sure to start doing it so you can repurpose it.

4)    Turn Old Images into a Video

Go through the images you have posed on Facebook or Twitter and look for a common theme. Compile your chosen photos into a video to post on YouTube. This gives you entirely new piece of content with very little time and effort.

5)    Highlight a Different Angle

Continuously sending the same old with the same stale lead-in won’t get you very far. However, you can send the same post out a few different times by introducing it a different way. For example, the two US Weekly posts below lead to the same story.

Repurposing_US Weekly

 

Repurposing_US Weekly (1)

Not only will repurposing your content save you time, it also feels good to know the pieces you spent so much time creating are being used to their full potential.

Tip #6: Just steal people's content. This article from Laura Woods appeared on the Social Media Strategies Summit Blog and was just kind of asking to be ripped off - although you probably shouldn't actually do any of these things unless you really want to annoy & irritate your entire network.

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Tags: Recruiting Tools / Sourcing

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