As a video interviewing company, we embrace the power of visual tools in the hiring process. Face-to-face screening and interviewing brings an element into the process that no resume, or phone conversation can bring. That being said, there are so many ways to build brand recognition and reputation with visuals throughout every step of the recruiting process.

Website/Career Page

The 2013 Careerbuilder Candidate Behavior Survey revealed that 83% of job seekers use the company career site to evaluate potential employers. How is yours looking? Does it engage, does it pop, does it catch the eye? Text alone simply won’t garner the attention that a career page needs to be as effective a tool as it can be.

Much of a company’s reputation/brand is going to be based off of how they treat their employees, this is also known as the employer brand. This is why pictures of employees, employee testimonial videos and the company culture need to be highlighted on the career page.

Social Media

We’re not just talking about big three either –Facebook, Twitter and Linkedin. Especially since Facebook has changed the game on company pages and ads, there’s no better time than the present to try out some other leading social media networks that strongly incorporate visuals like Pinterest, Instagram or even Foursquare. These social media sites allow companies to get more creative. Remember that not every post has to sell. It’s just as important to engage and create a fun brand online. Check out this informative post on “Using ‘The Other Three’ in Social Recruiting” from recruiting software experts, Recruiterbox.

Job Listings

Creative and dynamic job listings grant a serious competitive advantage in the attraction of great talent. Some companies are creating infographics, incorporating videos and using employee pictures in their job listings. E*TRADE Financial’s head of corporate and technology recruiting, Jamie Peil said:

“If you accept that the text-only job description is a fundamentally broken aspect of the recruiting process, then you are halfway to the solution. Visual job descriptions will drive higher levels of engagement. More candidates will take notice, and exceptional candidates will be impressed by your innovative approach. To get the greatest benefit, they should incorporate employer branding elements to enhance your talent attraction strategy.”

Email Campaigns/Newsletters

At this point in the game, there isn’t a single communication to your audience, candidates or customers that shouldn’t have some sort of visual incorporated (even if it’s just your logo), especially emails or newsletters. According to Patrick Duggan, the Digital Media Marketing Manager at TechSoup.com, “More visuals in newsletters can increase click rates but up to 60%.”

Communication with Candidates

Get your brand front and center at all point of communication. Incorporating your unique brand, logo and colors into every interaction is a strong way to build visual brand recognition with candidates and customers alike. 

We’ll end with a tip from visual brand specialist Susan Payton:

“…It is of the utmost importance to invest in hiring a graphic designer. You may fancy yourself creative, but chances are you’re more focused on running your business than you are the nuances of color and form essential to great design. Leave it to the experts. In fact, if you only invest in one aspect of marketing this year, make it your visual brand!”

Visit our main blog here.

photo credit: antonychammond via photopin cc

Views: 109

Tags: Branding, Human Resources, Recruiting, Recruiting Tools / Sourcing, Social Media

Comment by Peter Clayton on June 9, 2014 at 3:26pm

Here are some stats to throw at your CFO (Source: Aberdeen "Analyzing the ROI of Video Marketing" 01/14)

Best in Class companies using video achieved the following performance metrics:

7.6% average website conversion rate (compared with 4.5% industry average)

23% YoY increase in unique website traffic (vs 8.8% increase for industry average)

17% YoY growth in marketing's contribution to revenue compared to  5.6% growth for industry average

20% growth in company revenue vs 6.8% for industry average!

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