Comment by Dominic (Whitehall Resources) on February 7, 2013 at 5:58am

I also see the benefits of social Media in producing a consistent brand image in regards to your business. Its all well and good using social media to raise brand awareness and to get your name out there, but by portraying a consistent message across all social media platforms, it can actually help to represent the brand identity and what the company stands for. Its builds your identity.

A brand is not about what you say about yourself, but what you clients and candidates think when they hear your name. By using many social media platforms that are very consistent in content and purpose, it can embed your intended image and ethos of your brand in the eyes of potential clients and candidates. What's the use in raising awareness of your business using social media when the many different platforms talk about your company in different ways? It makes you seem indecisive and not credible.

I think whats more important than reaching out to as many people as possible, is making sure they gain the right perception of your brand once engaging with your content. 

Comment by Evelyn Amaro on February 7, 2013 at 9:16am

Hi Dominic, Thanks for your comments. It made me realize that perhaps I was not clear as to what type of content to network with. I meant more indirect branding. Using your expertise to write articles that will benefit the candidate and/or the client. If you engage with your audience this way vs "talking about yourself," you are not only helping your audience, but you are also building credibility. You are no longer just another brand, but a true expert in your field.

Thanks again for pointing that out!

Comment by Spark Hire on February 7, 2013 at 1:28pm

These are great tips on using social media in your HR efforts. As social media becomes a bigger part of our everyday lives, it also makes sense it would become a bigger part of our hiring efforts. When it comes to using social media to recruit, you should look for the candidates who already know how to effectively deploy social tools in their job hunt. The candidates who are sharing their relevant work portfolio, video resume, or industry-related articles will be the people you’ll want to connect with in the interview process.

Comment by Denise Oyston on February 14, 2013 at 3:50am

Hi Evelyn  A great Article. I dont think a lot of people realise how you can leverage youtube with its privacy feature. I create a lot of training videos for our staff and the really appreciate it! I also totally agree about branding as an expert. Content and knowledge shared accelerates any trust process.

Best Wishes

Denise

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