The Washington Post Magazine had an interesting article yesterday about college recruiting. The article certainly over-generalizes the current college recruiting environment (not all graduating students are getting this treatment, and not all employers are applying it). What it does show however what some top-end companies/government agencies are doing even in a softening economy, as well as what things are important to the current generation of graduates.
A worthy read if you are doing any college recruiting today.
Read more here: The Amazing Adventures of Supergrad