"...Telling someone that a particular hedge fund is 'highly leveraged' is a lot easier than saying, 'They've borrowed a lot of money in order to speculate and multiply their positive returns using other people's money.'
On the other hand, the vast majority of buzzwords exist for one reason: to hide. By obfuscating, lying, confusing or just plain avoiding the issue, business people can avoid communicating. Do you have the guts to stop using cliches?"
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