Does your company have a Talent Brand or Employer brand? Why would someone want to establish a lasting career with your company? What do you offer your employees?
My colleague wrote a great article on Building an Employer Brand.
Read it and if you like it Digg or Stumble it.
I am always interested in recruiters comments on Recruitment Branding or Employer Branding.
In this changing economy we have to start thinking differently and more creatively. What does your company do different? How do you brand your company for recruiting?
Do you see Employer Branding
as an HR or Marketing function?