Badoo, a social networking website which offers users the chance to pay to be popular while banning all advertising, is set to launch into an increasingly crowded UK market.
At the moment, Badoo is a relatively unknown web brand. However, Google recently rated it number two on its "fastest rising" list - behind the iPhone and ahead of Facebook - in its annual report based on the most popular web searches.

The fledgling company positions itself as a "natural evolution of existing social network and blogging sites".

Perhaps the same pay-to-be-popular model should be applied to job boards and resume databases?