One of the most important questions to ask when embarking on any recruiting initiative is, “How do we measure our return on investment?” If you’re going to make your recruitment program the best it can be, you need concrete, measureable goals and solid data that shows whether you’re meeting them. Whether a recruiting drive ultimately exceeds expectations or has a lackluster result, the resulting information can make future recruitment efforts far more effective.
Now how do you measure the success of a recruitment program? Let’s look at a few metrics that can show you what you’re doing wrong and what you’re doing right.
How many candidates do your recruiters interview before a hiring decision is reached? This metric shows your recruiters’ understanding of your organization’s needs. Ideally, there should be four interviews for each hire. You don’t want to be wasting time on interviewees who are either unqualified or unlikely to accept the job offer.
If this number is consistently high, there may be poor communication between HR and the rest of your organization. HR may have a poor understanding of the requirements for the position, causing them to let bad candidates through. The hiring manager may have done a poor job of establishing his or her department’s needs with HR. If you can find where the communication went wrong anddefine what your organization needs, your hiring process will be much more efficient.
Add up all of the costs of your recruitment efforts (advertising fees, recruiter pay and benefits, relocation costs, recruiting agency fees, etc.) and divide it by the total number of hires. The number you get will show the cost of your recruitment effort to your organization.
This is a common metric for HR departments to use because it’s easy for people outside HR to understand. You will find more support from your organization if you can show your ability to operate efficiently.
However, you should be careful about relying on this metric. It does not say anything about the quality of the hires, so it should never be considered in isolation. In relation to this metric, you can even dive into cost per interview and cost per candidate as a different ways to evaluating your recruiting success from a cost perspective.
As metrics go, this is one of the harder ones to quantify. However, despite how nebulous and subjective the concept of a “good employee” is, this can be an effective metric when evaluating your recruiters. In this case, you are looking at your recruiters’ ability to meet your organization’s needs.
As for ways of measuring job performance, you have multiple options. Performance evaluations are highly subjective, but they do show managers’ satisfaction and productivity. You can also look into promotion rates, which show new hires’ ability to grow professionally and desire to remain with your organization.
Are your hires staying with your organization? You don’t want to throw money at recruiting and training a new employee only to see that investment evaporate. If high turnover becomes a consistent problem, there may be huge costs to your organization.
In order to use turnover rate as a measure of the effectiveness of your recruiting efforts, you will want to pay special attention to data from an employee’s first year. Divide the number of employees leaving in their first year by the total number of separations and multiply the quotient by 100 to find your first year turnover rate. Ideally, this number should not be significantly higher than the normal turnover rate for your organization or your industry.
If you’re finding that new hires tend to leave your organization relatively quickly, you may have found a symptom of a problem with your recruitment program. Maybe your program is reaching the wrong people. Maybe your recruiters have a poor understanding of your organization’s needs. Maybe there is bad communication between hiring departments and HR. Find what you should be doing to find the right people and where those efforts are going wrong.
Are your recruiters meeting the needs of your candidates? If your hiring process rubs candidates the wrong way, you are likely to lose valuable talent for your organization. Your recruitment process needs to be as efficient as possible, not just for your organization’s sake but also for the candidates’. A clunky job site or a slow response may drive a desirable candidate elsewhere.
You can collect data on candidate satisfaction by surveying new hires on your recruiting, hiring, and onboarding processes. The data you get from these surveys can be used to improve the experience of future candidates.
Is a source providing you with high-quality candidates for your organization? Record the skills and backgrounds you are likely to find from a particular source and consider whether you want people with those skills and backgrounds at your organization.
With Rakuna’s candidate lead capture mobile app, you can easily track the qualifications you’re looking for, evaluate candidates, and make reports on the metrics you’re tracking. You can use that data to determine whether a source will consistently provide you with high-quality candidates for your organization.
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