Have you seen the film A Bugs Life? If you have you’ll remember the scene where the two bugs are flying perilously close to one of those blue light thingys that emit a fatal electric shock if an insect flies into it:
“Don’t go into the light!”
“I can’t help it. Its beautiful”
That’s me when it comes to a new toy in the world of recruitment. Be it new software, hardware, a new gadget or platform etc I just can’t help turn into that kid in the sweet shop. It’s exactly the same with social media in recruitment. I’m fascinated by it and try as I may to not get caught up in all the hype sometimes I just can’t help myself.
One thing I have learnt over my time in recruitment is that I always come back to the good ol’ tried and tested. Things change, for sure. I always run head first into the new and exciting, have a play (some might argue spend too much time and effort at the expense of the day-to-day). I then end up disappointed in the realisation a lot of it is just hype, sensationalism and rumours. I often find myself incorporating the small elements that work but discarding the majority that don’t
But social media is different isn’t it? Its got to be surely? At the time of typing this there’s more than half a billion on Facebook and rising. (We may actually be closer to 3/4 of a billion by now – or bloody damn close at least). over a 100,000,000 on LinkedIn with new members joining at a rate of 1 per second (it may be even faster now).
Over the last couple of months I’m been spending a lot of time (perhaps an unhealthy amount) submersing myself in social media and researching where it fits in the world of recruitment. I’ve done my fair share of reading, have attended a couple of conferences, am following those on Twitter that appear to be thought leaders in the field, I’m engaging with them in discussions on LinkedIn and reading their blogs.
It’s time to hit the pause button and consolidate my thoughts so here goes. Here are the patterns, repeated messages I keep on getting from my numerous sources mentioned above (in no particular order):
So there you have it. For many of you (check me out, “many”. I mean, “the few of you that will probably see this post”) this will be pretty basic stuff. As a relative newbie to social media recruitment these are the messages I’ve been hearing loud and clear having spent the last couple of months playing with this new toy.
What are the other big themes others are noticing out there? I’d be keen to hear from newbs and veterans a like.
I wanted to share a superb post by a lady named Patrica Redsiker who wrote this brilliant piece about another absolutely essential element you must sort out at the beginning of any SMR strategy: First Things First – Content Strategy Before Social Media. Thanks Andy Headworth for bringing to my attention via Twitter. Without a doubt this needs to be added to the list so now consider it as “A newbie’s
10 11 considerations for social media recruitment (SMR)”
A few weeks on and more lessons learnt. Find out what those lessons are HERE
The journey continues… But THIS is where you should have started!
An absolute must read from Dr.John Sullivan over at ERE.net: High Impact Social Recruiting Errors – The Top 30 To Avoid
Hungry for more? Check me out at www.trecknowledgy.com - a blog about training and coaching through recruitment complexities, and please feel free to subscribe. Follow on Twitter @TRecKnowledgy also.