I just love websites that are well designed. In my earlier days I worked as an Information Architect
for companies like Digitas. And I've designed all the sites that fall under my company umbrella as the CEO of AllCountyJobs.com
. So I think I have a little credibility when it comes to recognizing good web design.
Recently one of my podcast service companies, RecruitingPods
, brought on a new client called Onward Healthcare
. They are a Wilton, CT based healthcare staffing firm.
I was thoroughly impressed by their design aesthetics. In fact, it was 'love at first site', if I may say so.
So I decided to break down their homepage and point out exactly why i think this is one of the BEST sites
I have ever seen implemented for a staffing firm
1. Clean interface design.
Uncluttered, clear calls to action and top notch graphics. Navigation is clear and intuitive.
. They paid special attention to search engine friendliness as evidenced by the large black text "Travel Nursing and Allied Health Jobs". A you can see throughout the page they are targeting 2 keyword phrases:
allied health jobs
. I think every firm should have a toll-free way to let people call. An 800# is clearly displayed here and tells potential clients and candidates that you are a professional company that values there time.
4. Contact info
. The contact us link is front and center and two large gold buttons direct jobseekers to connect with them. How easy is that! Kudos to them for guiding the user.
. Always display the latest jobs on your homepage. I think it lends more credibility to your firm and helps highlight the most pertinent reqs you have.
. Another nicely done element that adds credibility and helps visitors to research and learn more about Onward.
7. Social Media
. Onward proudly showcases its social media pages including facebook, twitter and even its podcast show, the "Travel Nursing Insider
". Its important to promote these links all over the web. Let people find you whereever THEY are!