We all know the employers we’d love to work for (and as a recruiter, that you’d love to partner with). Apple. Facebook. Google. And, of course, I’m lucky enough to be living the dream at Sendouts.
Employer branding encompasses all of the complexities involved in one simple statement: My company is a great place to work.
For recruiting firms, employer branding is doubly important because
a) A desirable employer brand helps you add the best recruiters to your team &
b) Employer branding helps you attract top candidates - because passive candidates know their options and aren’t going to work with just anyone.
Are your employees gushing about your firm? Are candidates clamoring to work with you? If not, here are a few inspirational links: