What the most creative companies are doing now to get the best candidates.
Here are some samples, with more after the break.
Flickr Recruits Coders With Ads Hidden in Its Website’s Source Code. Where else?
“Lots of companies advertise their job openings to the ends of the earth, which we can’t really fault in this economy. But rather than let HR weed out applicants arbitrarily, Flickr decided to hide a link to its job postings for coders somewhere only worthy coding applicants would ever find it—inside the source code of its website. Of course, the effect is kind of ruined by other websites posting about it with screenshots of the message, but such is the price of good ideas. Just ask the guys who did practically the same thing three years ago with ads for EA’s Dante’s Inferno.”
This what it looks like today if you visit flickr.com and choose View Source in your browser:
Scholz & Friends: Pizza Digitale
“In cooperation with the delivery service Croque Master Scholz & Friends created the Pizza Digitale. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.”
And this QR code really works:
Check out the rest here:
Which one is your favorite?
What's the most creative ad you've seen in the past year?