Is someone considering the opportunity you’ve just presented to them? When your phone rings – or email buzzes – what are the chances it is someone saying “Let’s move ahead.”? If the chances are good, then keep doing what you’re doing. If not, you better change something pretty quick!

Am I old school? You bet. I’ve survived. Not only have I survived – I’m living the American Dream! I say this not to boast but to make a rather simple statement: Recruiting is a career that gives me the opportunity, daily, to decide my fate.

And what decisions do I make?

I spend my time talking to people about what I do and the clients I serve. It is not spent hoping potential clients are somehow made aware of my personal brand and decide they need my help. There are too many in recruiting with the idea that creating content, paying it forward, being a part of the “conversation” is the work. It’s not. Not if you need to make placements to survive....

You want to know where to spend your time? Take a look at the results on your desk and make a decision. Is it working or is it not? It doesn’t matter where things “are going” – it matters where they are today. So block out the Social Media Hype - and make some presentations. There isn’t much more to it than that.