Great recruiting goes far beyond referral programs. The most effective recruiters build on their personal connections and create a talent network. A talent network or “connectors” are a web of motivated people who know potential candidates and can bring those candidates to you. Below are a few ways develop your network:
- Focus on developing a talent network rather than a talent pool.
- Use your connectors to know when a passive candidate is about to become an active job seeker. ASK: Do you know anyone who is unhappy in their current position or that a management/company change is going to happen?
- Motivate them to make quality referrals ASK: What can you do to help them for making the referral?
- Build longstanding relationships with well-connected individuals. Always ask for referrals, not resumes.
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Referral programs make a good starting point, but in the "build it and they will come" theory there are flaws, so you should always have connectors. Gladwell did a survey of 400 people and only 12 of them were exceptional connectors. When you find a connector hold onto them and keep your relationship strong. Wondering how to spot a true connector? Here’s a few key indicators:
- They have 4 to 5 as many acquaintances as the rest of us.
- They systematically collect and store people’s contact data. e.g. Do they use Plaxo, LinkedIn, to help them?
- They frequently distribute news pertaining to people’s careers.
- They know people just well enough to call them on your behalf.
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Maintaining a well oiled network is not an easy task. It takes work and dedication. Personally, I spend 2-3 hours per week maintaining my network. A few tips to build strong or stronger networks are:
- The same as asking referrals, don’t be afraid to ask people you are networked with if they know of anyone who would be interested.
- Start building your network today. Ask people you know their birthdays, etc and send a card on that day.
- Drop them a note just to see how they are doing every once in a while for no reason.
- Sign-up for sites that allow you to network. I recommend LinkedIn.
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Remember – it’s not the quantity of your network, but rather the quality. Choose wisely who you connect to. What purpose will they serve?
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