One of the biggest criticisms of social media is a lack of results. Sure, we know that sites like recruitingblogs.com bring us value, but naysayers want to know how many hires we've made for the time spent.
It's not always easy to get those numbers. It can be hard to track, and when you do track them, you don't necessarily want to pass that number on to competitors. Luckily, Rehabcare was open to me talking about their success.
My latest column is up on ERE.net on how a Rehabcare used social media to help meet some very tough recruiti...
My thoughts on the process are here at StlRecruiting
, and the actual column is at the link above.
"Barbara’s team has made a real effort to integrate social media into its daily work routines, which means the work is spread out, other departments don’t have to be involved, and time spent on the sites can directly be tied to candidate tracking. While no one can definitively say that a student joined because they listened to a podcast, we do know that the site offerings give the recruiters something to talk about, and candidates have something to come back to besides job postings and a vague benefit page.
In the last two years, the company has used a number of free services to enhance the site and its offerings:"
Something to note. This project started over 18 months ago - it's goal was not a quick fix, but the long term building of a platform that would deliver value. The platform, which is the blog, is now a central point in all of their online strategies, and one of the most visible online touchpoints for the entire Rehabcare company (do a search).
The search keywords are targeted, the blog has steady traffic, and most important, the recruiters aren't unduly burdened with extra work. Each service is designed to integrate into their day and save them time. Rehabcare originally looked at this as just a project. It's now part of their day. That's the biggest success.
And wait until you see what we have planned for 2009.