Cinema Advertising reaches a captive audience full of passive job seekers where you can have an incredibly high number of weekly exposures. One 10-screen theater will deliver your message over 1,500 times per week! For relatively negligible costs depending on the market, you will get as many as three viewings of your message prior to show time.
Rich Peterson encourages you to "Bullet Recruit" by targeting screens in the very neighborhood where you want your candidates to work without wasting money-attracting candidates that wouldn't commute. This really meets your challenge of urban recruiting as well! And, the nudge factor is present, too! Chances are your candidate may be seated next to the secondary decision maker—the “significant other”.
Your Candidate Base--the audience is captive, by choice, and consists to a large degree of well-educated, passive job seekers. Nearly two thirds of the population attends at least one movie per month. The stats on our movie audiences are as follows:
Age: 82% between 18 and 49 years old
Median age is 32
Gender: 50%/50% Female/Male
Head-of-HH: 69% of all moviegoers
Education: 66% of the adult audience has attended or graduated from college
Unaided Recall: 70% after one week, 65% after one month