Browsing Twitter recently I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted content taken straight from a job description.
I decided to ask the advertiser why, as a leading light in their field, they saw fit to post such a cold, dull, boring, verbose and totally unappealing piece of text and suggested that it would be the equivalent of a leading vehicle breakdown recovery service driving around in a 20 year old jalopy.
Their response? "Our current CMS doesn't give us much flexibility with internal job ads".
So there you have it folks. The next time you see a soulless piece of copy purporting to be a job advertisement when in fact it has about as much allure as a dead sheep, you'll know why. Technology simply wouldn't let them be original or creative! Shoul;d that be the case, or should some people perhaps start reclaiming the higher ground from technology and start talking properly to their target audience again?