5 Content Marketing Predictions for 2014

Consider this a bonus prediction, but keyword laden lead paragraphs in content marketing will continue to be the only original content most B2B marketers write in 2014.  Or do you think rhethorical questions to drive engagement constitutes original content?

Either way, here's what doesn't actually have to happen for this post to make us sound like we know what we're doing for the 12 monthly retainers we're going to be charging for this crap in 2014 - like making an editorial calendar around the actual calendar because we're so creative we get away with talking in the collective even when "we're" really just the douchebag with the byline.

Here’s what our “experts” have to say – and by experts, we mean people who tweet a lot and have a lot of meaningless endorsements for meaningless industry buzzwords on LinkedIn.  Are you earning your retainer with meaningless metrics?

Join the conversation on Twitter @NoOneCares #brandedhashtag!

This Headline Is Here To Make This Post Look Important

5. Numbered Lists: Numbered lists will continue to make us all a little dumber even as they make us think that somehow, they’re making us smarter.  You’re not being informed – you’re just conforming to a template.  But being original doesn’t matter as much as, you know, generating traffic. Any content marketer worth his byline knows that rewards quantity over quality, and people somehow can’t get enough of these things.  Look for a Billion Reasons To Hate Social Media and SEO on the social network of your choice (it’ll get shared a ton, too).

4. Infographics: A picture is worth a thousand clicks, and if you don’t have the time, brain cells or attention span for numbered lists, then you’ll like the fact that the only thing more ubiquitous in content marketing in 2014 will be self-reflective posts on content marketing, like this infographic about infographics.

We’ve already said this, but we’re totally over post-modernism (unlike the second person).

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3. Meaningless Awards: The winner of last year’s “This Sounds Almost Prestigious Enough to Have Any Credibility Awards” will go to the client who spends the most money on our product, service or website yet again in 2014.  This honor no one but your PR person cares about is awarded annually, starting right now, in categories we just invented.  The ones that generate the most impressions will again be recognized in our annual year-end wrap up post that’s basically the same one you just read.

2. Conference Coverage: Corporate content will continue to bring you live reports of events you’re not at with content you don’t care about.  Make sure to stop by our booth and enter to win a grand prize of one sales call per entry!

1. You’ll Read This Again: The best part about content marketing in 2014 will be that people will increasingly remember less in increasingly shorter intervals, so you get to recycle the same stuff hundreds of times across hundreds of accounts.  “This is actually from a blog post on another site,” said Matt Charney, who wrote this post.  “I an say whatever I want without liability for plagiarism if I just add quotation marks and a hyperlink.  No one read this far, anyway."

Join the conversation!  Even though we’re talking to ourselves, it makes it look like we actually have an audience (even though that audience is only other content marketers looking for link bait).

Views: 180

Tags: Human Resources, Marketing

Comment by Keith D. Halperin on January 10, 2014 at 2:49pm

Thanks, Matt. Let's also not forget the self-promoting infomercial/advertorial posted as either fact or opinion.

Cheers,

Keith

Comment by Matt Charney on January 10, 2014 at 3:47pm

Hi Keith: How could I forget? Those 'special advertising' sections are the bane of my existence, but as annoying as they are, I'm pretty sure that no one has ever sold anything to anyone (B2B software, anyway) writing bad sales collateral in the form of a blog post. But I'll bet it's probably cost a few companies a client or two.

Comment by Keith D. Halperin on January 10, 2014 at 3:58pm

No worries, Matt. Actually. I was talking about self-promoting infomercial/advertorials posted as either fact or opinion HERE ON RBC.

-kh

Comment by Matt Charney on January 10, 2014 at 4:04pm

Keith - I know exactly what you meant, and what you actually see on the site, sadly, aren't even the worst offenders.  Except for that Scott Wintrip guy, but since he's selling sales training, I let satire pretty much slide.  Thanks for actually taking the time to add value instead of selling it. That's why you're pretty much The Man.

Comment by Kelly Blokdijk on January 10, 2014 at 6:40pm

I'm building my brand one typo at a time. Most of my online interaction is on my mobile device so it's inevitable and still makes me cringe EVERY TIME. 

Love this this post and wish it could be attached to each offending article. Alas I don't think those writers possess the intellect to recognize themselves as crap producers. 

Comment by Keith D. Halperin on January 10, 2014 at 8:10pm

Thanks, Matt. Guess you're smarter than you look.  ;)

     "Thanks for actually taking the time to add value instead of selling it."

"Value" is what they're trying to sell? Coulda fooled me...

Actually, it's not that I begrudge 'em trying to sell something; it's just I have nothing to sell....YET

Happy Friday, 'Cruitaz!

Comment by Alex King on January 14, 2014 at 2:32pm

Hilarious! Well Done!

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