If you write a lousy job description, chances are you'll get a lousy response rate. Having run my own local job boards
for the past 10 years I cant tell you how many times I've seen bad job descriptions.
Job postings should inspire
people to apply, not the opposite. The branding you place on these 'mini-stories
' should mirror your corporate culture and promote your company as a great place to work.
How do you do that? Here are 5 of my favorite ways to pimp your job description
and make it stand out.
1. Create an Imaginative Job Title.
I recently saw a posting for a 'Structural Engineer
' that a solar panel manufacturer had placed online. But if I'm a job seeker, that job title doesnt do much to inspire nor tell me what kind of company or industry its in. After looking at the job description here's how I would rewrite that job title
Structural Engineer Superstar - innovative solar panel manufacturer - New Mexico
In 9 words I summed up the job succinctly which also conveys a clue about the company culture and location. This title also contains lots of keywords which will also help it to be more search engine friendly.
2. Enable Social Media Sharing.
Some job boards already do this but if you can, add a feature like one offered by ADD THIS
which enables people to immediately and instantly share the job on their favorite social media site.
3. Include Audio or Video.
With all the new media tools available adding audio or video to your postings has never been easier. Look at what one Jobs in Pods's
client did to their postings on CareerBuilder.com. They integrated a beautifully designed banner into the header with a link to their podcast. Job seekers can now hear about the job/company rather than just reading about it.
4. Describe the Company.
Every job posting should have a a small paragraph about what your company does. These days job seekers are looking for stable, innovative and fun companies to work for so use this chance to describe whats unique
about your firm.
5. Describe the Hiring Manager.
This may be a hard pill to swallow for some of you but consider adding a short description of the hiring manager for the job. Its a known fact that people quit their bosses
so why not showcase what the hiring manager is like to work for? One way to do this would be adding some of his/her Linkedin testimonials
that people have said about them.
Chris Russell is the CEO and founder of AllCountyJobs.com LLC. He is a well known job board expert and social media recruiting evangelist.