Whatever business you are in, you need to have a defined purpose. What are you trying to accomplish. Specifically.
If you are playing without a clearly defined purpose you’re going to drift, at least a little. Valuable time and resources will be wasted. Your recruiting efforts won’t be focused enough and you’ll be at risk of bad hires that don’t create teams that are as successful as you would like.
A properly defined purpose leads to focused recruiting and great hires.