Forecasting and calculating a return on investment is one of the most important aspects of building your employer brand. The professionals who are able to track the results of their efforts are the ones who’ll continue to get resources from senior management to build the talent brand.
In this eBook, we dive into where ROI comes from in employer branding, along with a methodology for calculating what the opportunity is for your company to reap the rewards of a stronger employer brand.
This is important in large part because the business leaders who tie their efforts back to the financial impact in their business are the ones who continuously get more leeway to pursue new projects.
However, employer branding efforts are notoriously tough to understand in terms of the business impact. That's why we've aggregated these case studies and ways of thinking about employer branding ROI as a starting point.
You can download the full eBook here.