Building on an earlier post - 7 Simple To Dos for LinkedIn Rookies to Enhance Their Profiles – this piece offers additional guidance to help professionals upgrade their LI profiles incrementally. It describes seven tasks that can be tackled in one sitting or over several sessions. These tasks include adding digital links, creating a summary and adding specialties, selecting representative skills and expertise, and customizing one’s public profile. Each task includes specific tips that reflect best practices and/or maximize the profile’s potential effectiveness.

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About a month ago I published 7 Simple To Dos for LinkedIn Rookies to Enhance Their Profiles, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn (LI) profiles from anemic to impressive and effective. The first post focused on a handful of basic things people should do to make sure they have created a respectable presence on LI that also lays a solid foundation to build on. Its popularity underscored the fact that many professionals have barely begun to establish themselves properly on this professional network. If you haven’t read that post yet, I encourage you to check it out before proceeding with this one (be sure to read the comments too, which offer additional suggestions).

The intent of the first post was to enable people to enhance their LI profiles in as little as an hour – or at most, one half-day session. The seven intermediate tasks described in this post are a little more involved, but they should still require no more than a half-day to tackle. If you don’t have that much time to devote in one sitting, you can complete each task separately. They’re presented in sequential order.

Click here to read the complete post.

The next post in this series will focus on advanced tasks. If there’s a specific topic you’d like to see addressed, please add a comment or question. I also invite folks to share their recommendations, in case I may have overlooked something.

- Courtney Shelton Hunt