Social Web Leadership
In order to engage with their target audience, many companies enthusiastically created fan pages on Facebook. Initially, there was a great deal that you could learn about your fans as a page administrator. Now, users are so concerned that their personal information is being misused that it is hard to learn anything about who is becoming a fan of your page. In fact, I would argue that it is now easier to learn more about a new fan by checking their profile on LinkedIn, Twitter, or via search engine than by viewing their Facebook profile. Why does this matter? If you are focused on building a targeted community of prospective candidates, then it is very important to learn about people who have opted-in to joining your fan page. If you can’t get the information from the platform that a portion of your channel strategy is built around, then there is limited utility. Instead of arguing for users to quit the service if they don’t like the changes, Facebook needs to embrace their leadership role in creating acceptable standards for the emerging social web.
–Omowale Casselle (@mysensay)
About the Author: Omowale Casselle is the co-founder and CEO of mySenSay, a social recruiting community focused on connecting talented college students with amazing entry-level employment opportunities. Our solution integrates social media, real-time web-based communication, and intelligent analytics to enable employers and students to discover, interact, and connect with each other.