Facebook Recruitment: How Manpower Does It

While I usually encourage corporate recruiting departments to create a separate Facebook Career Page (to build a Talent Community and keep your recruiting messages targeted to that community), staffing companies have the unique benefit of being able to maintain a single page on Facebook. That's because they don't necessarily need to separate their messages between clients and candidates.

Manpower has really made the most out of their Facebook page by posting messages that work for both audiences - they're mostly articles that offer professional advice. These articles provide value to both segments of fans they have and, I'm sure, remind candidates to visit their page and check out their jobs. While they don't post jobs directly on their Timeline, I think they do a good enough job of branding that simply keeping their name in front of their 18,000+ fans is all they really need.

What I like about Manpower's Facebook page:

Nice cover images and profile photo

Their cover images change a couple times per month and really catch your eye!. Plus, their logo fits nicely into the profile picture slot on the bottom left, and the whole thing meshes together really well. But, there's a small problem with the profile picture they've chosen - you can't really see/read it when you scroll down the page and look at their posts. I'd recommend using just the icon, and incorporating the full logo into the cover image somehow. That way, when a user sees a post from Manpower in their newsfeed or on the Timeline, it's clearer. Plus, Manpower's name shows up right next to the icon to help identify where the post is coming from - so it's not really necessary to use the full logo (unless their corporate branding guidelines mandate that).

Engagement

Many companies use social scheduling platforms, like Hootsuite, to schedule posts - which is a great tactic so long as you still engage, rather than simply broadcast your messages.One of my best social media time saving tips is to schedule posts ahead of time and set up email notifications to engage with your audience as soon as they respond to your messages. Manpower is on top of this, as you can see on their page. Kudos!

"Jobs" App

They've made good use the four slots for apps that appear just under the cover photo. Photos is in the first place slot, which you actually can't move. They were smart to move their "about us" and "jobs" apps to the second and third place spots to give them good visibility. To make it even more eye-catching, they might consider updating the icons with more color - most apps will allow you to do this.

Check-ins

827+ people have checked in at Manpower. When any of those 827+ people's friends go to Manpower's page, they will see that their friend has checked in. They may then ask their friend what they thought of Manpower as a Staffing Agency (may be either a client or a candidate) and if they would recommend working with them. Since 90% of people trust peer recommendations, Manpower would be smart to encourage more check ins at their offices. Since the average Facebook user has 130 friends, they could significantly increase client and candidate referrals.

Do you have anything to add? What is your favorite Facebook recruitment page? List it here and I may feature it in a future post!

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