One of the more frustrating aspects of social media and social networking for recruiters is that sometimes, you just don’t know how effective your efforts are. You don’t know if you’re connecting with people, and if you are, how many people.
Well, I have good news for you: there is one way you can track how effective your social media efforts are in Twitter. However, there are a couple of prerequisites for this:
There are a few URL shorteners out there, and bit.ly is one of them. It’s probably the most popular and well known of the shorteners that exist. Here’s how you find out how many of the people following you on Twitter are clicking on the links in your tweets:
Doing so will take you to a page on the bit.ly website that displays statistics related to your link. First and foremost, you can tell how many people have clicked on the link within your tweet, and you can tell when they clicked on it (the day and the time of day). Other information provided includes whether or not the tweet has been involved in any conversations on Twitter, if any comments were made about it, and what the referring sites were.
Try this geek trick the next time you include a link in one of your tweets. Find out how many of your followers are clicking on that link . . . and when they clicked on it.
I’d also love your feedback. Let me know how this trick works for you and what you think about it. Post a comment below with your thoughts.
(Todd Bossler is a writer for the Top Echelon Recruiter Training Blog.)