How? By applying mobile optimisation to your email campaigns
Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns. These targets may be from your own talent pool/database or via purchased lists or through some other list creation option.
Where ever you get your list from and whatever your goal might be (employer branding, active candidate acquisition or passive knowledge / news updates), if you are not considering how you optimise your HTML views of the email in mobile and tablet devices you are missing out on greater conversion and ever increasing opening rates.
Mobile recruiting may not be something you are looking at right now. However, it can be viewed differently by various groups, but even if you are not a fan, mobile's involvement in the recruitment and talent space is only ever going to get bigger.
Mobile email client open rates
Mobile email platform open rates are greater than both the PC's email and Browser email client applications, from data released earlier this year. The actual differences are not fantastic but it’s this year’s parity, between the drops using the other email clients and the increase in mobile that interested me.
Interestingly, other studies also show that from all the email marketing going on at the moment a lowly 22% are actually making sure that their HTML templates are configured for the best mobile viewing experience.
Like I have mentioned in many previous posts, it’s the readers experience that impacts the most and is associated the strongest with the brand identity. So in recruitment terms; if you want to get real value from your email marketing when a high percentage of your marketing emails are landing on a prospect candidates mobile device, you had better optimise your messaging for a mobile readership TODAY!
Author: Martin Shaw
For more information, please contact martin by email or call him on 07791 673 715.
About RecruitSmart Technology
Founded by Martin in 2012, RecruitSmart is a company focused on applying any combination of technology, on and off line marketing and communications and all their years of recruitment industry expertise to support a company's talent attraction, acquisition and management strategies.