What has become the norm in the recruiting industry is that social recruiting dominates the headlines. I have to ask, why shouldn't it? The two biggest names in social media are LinkedIn and Facebook. LinkedIn just concluded its' very successful LinkedIn Talent Connect 2011 and The Recruiting Innovation Summit was just held at Facebook's headquarters. A pattern has emerged and social media sites understand that there is significant revenue to be had leveraging their huge databases...duh!?
As an organization, you have to be thinking about leveraging Facebook strategically for recruiting passive candidates and establishing an employer brand on LinkedIn. If you are not, you are already behind. Job seekers are getting savvier about their search and what information they share online. You have to make sure that your organization is found or finding the right candidates when they are online.
Organizations are moving budget to digital recruitment marketing channels, such as social media recruiting and targeted online advertising. Are you? Please check out this week's social recruiting headlines...
This announcement certainly has the potential of altering the online recruitment landscape. It should also push the major job boards, LinkedIn, and social recruiting start-ups to innovate. If they don't, they will fade away.
#1a - Is Facebook About to Offer Free Job Listings? - ERE.net - http://bit.ly/nKqnUz
LinkedIn's Talent Pipeline will be a revenue generator for LinkedIn. But, it is putting that IPO money to good use by developing new recruiting products for the recruiting space.
#2 - LinkedIn Wants to Make More Money From Job Recruiters - NYTimes.com - http://nyti.ms/qVOgBn
A great post if you are just getting started with social recruiting. Don't wait much longer!
#3 - Hey, Recruiters: 5 Tips for Using Social Media to Find Job Candidates | Brazen Life - http://bit.ly/ouTTCi
The Grandma's Chicken Soup blog stews up the latest and greatest recruiting news, for please follow me @HireClixScott