We had a real treat on the Recruiting Animal Show this week. The guest was Jason Ginsberg of Brandemix. Animal started the show by questioning the guest’s previous claim that LinkedIn was going to be destroyed by Facebook. Then we got into recruiting on Pinterest. Things went pretty much downhill from there.
I love Pinterest for recipes, cute pictures of babies, workout quotes… but I don’t recruit on it. I might be crazy. I may look back some years from now and regret being behind the curve on this one (I doubt it). I made a comment of referring to someone’s “little Pinterest page” (Find it around the 50 minute mark, after being told I must be afraid of innovation). A few tweets back and forth between my personal account and this company handle, and next thing you know, I see this in the organization’s timeline.
I “mocked” Pinterest, by saying I don’t personally use it for recruiting? So apparently my point was completely missed. I LOVE SOCIAL MEDIA. I think it’s great to provide a snapshot of a company’s culture, what we do and how we do it. I appreciate the EXCELLENT job my employer does on Social Media. Yes, even Pinterest. I made the comment multiple times that I think social media branding CAN BE A GOOD THING. I was the only recruiter on the show (not including Animal) who saw some value in what Brandemix was offering. Unfortunately anything positive I could have found here was overshadowed by the company’s inaccurate and inflammatory tweet.
Employment branding is wonderful. But without recruiters to facilitate the process, how does it get people hired?
I love this stuff as content to share with potential hires. I think it’s a great way, especially for large companies, to appear more “human”. Our content on Pinterest is FUN – it gives some idea of what a good time we really do have here at my company. I think employer branding is also huge for staying top of mind. I think it’s even beneficial for smaller companies who don’t have the benefit of a large, well established brand.
But the idea that it will replace recruiters? I don’t think so.
I know some folks will disagree with me, maybe even people in my own company (there’s nearly 100K of us…) I can only assume this sort of tweet represents Brandemix’s viewpoint. And that’s unfortunate. See, I work for Microsoft, but AlaRecruiter and all related rants belong solely to Amy L. Ala. I wasn’t tweeting, or even speaking on behalf of my company. It’s really hard to separate our personal and professional opinions from our work personas, and I’m not sure we should. Because I claimed that social media (even Pinterest) was a tool that could supplement recruiting, Brandemix decided to twist my words and drag my company’s Twitter into it. It’s unfortunate that the company or their representative couldn’t have the discussion with me directly and felt the need to make a false claim of my “mockery”. But hey, if someone can’t form a VALID argument because they keep confusing social media branding / advertising with the act of recruiting, I’ll weather the resulting temper tantrum.