Client: No I never heard of Linkedin – What is it exactly? How do you spell that?
Me:“ Its like facebook but for professionals only”
or “Linkedin is a worldwide jobboard”
Thats how I try to explain what Linkedin is to people who have never heard of it.
Clients that aren’t sure or never heard of Linkedin often ask me – What is it? How do I spell that? (no joke) Yes these people do exist. (just like recruiters out there that never heard of recruitingblogs.com) With Linkedin soon reaching 100 Million members it hard not to be part of it. Up here in Canada Linkedin has a very aggressive growth strategy, adding 120K new members a month , that is 2.8 people per minute, equal to 10% of the population and pursuing 50% of white collar workers by mid 2011.
So Im just curious - How you do you describe Linkedin in one sentence to someone who has never heard of it?