What propels a career?Why I am a freak: My parents: Between the three of them, my parents have been: a lawyer, a telecom manager, a flutist, a singer/songwriter, a pilot, a special ed teacher, a playwright, an editor, an event coordinator. Although I don't recall paying attention to their careers at the time, when I look back, they always followed their dreams.So what to do with this broadening pool of interests of mine? Can I dabble in each? Sharing my knowledge as it transfers from one industry to the next? Can I use marketing as a sort of gondola to navigate through whatever professional waters I please?
My children: I had two of my three kids before I graduated college. Being at home with them when they were small was extremely important to me, so I sought out work that I could do from home or in a few hours a week. Now, even though I work at least 50 hours a week, I can still be around and my 7 year-old helps me with logos. He's a whiz with Illustrator, which I think is AWESOME!
My passions: It started as writing, then morphed into design, which led to PR, which prepped me for marketing, which I parlayed into recruiting, which introed me to social media, which fed back into all the other skills. Because of my personal love for travel, fashion, style, design, technology, I manage to seek out folks in those areas and turn them into clients.
My pragmatism: I spent a good deal of time studying my strengths and weaknesses and realized that there are some things I am just not good at. And some things I downright SUCK at. Taking a 7 year hiatus from the corporate ladder after college forced me to find out how to do things cheaper, better, faster, smarter. And if I can't do them better, I hire them out.
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