Every good recruiter knows that social media is becoming more and more important when it comes to finding a great candidate. Just days ago Mashable reported that a social media monitoring service Reppler found that 90% of recruiters and hiring managers have visited a potential candidate’s profile as part of the screening process, and 69% rejected a candidate because of something found on social profile. Not only do social profiles work well when it comes to analyzing a candidate, but they also work well when it comes time to try and find a candidate through job postings. Each of the major social networks are a bit different:
These are usually seen as some of the biggest social networks, but there is one that’s missing: Pinterest. Pinterest is one of the fastest growing networks with daily unique visitors increasing more than 145% since the beginning of 2012. In addition, Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. This then begs that inevitable question: Can Pinterest also be used as a recruitment tool?
How Recruiters Can Take Advantage of Pinterest
It is no secret that Pinterest is a very visual social network. In fact, this is likely the number one reason that companies look the other way when it comes to using the site as a way to help the recruitment process. It can be easy to assume that Pinterest will only work if you’re looking for a candidate in design or in the fashion industry, but this is far for the truth. Pinterest is a networked used by people from all different backgrounds, and although not everyone goes to Pinterest to specifically look for a job, it isn’t a good idea to assume that they wouldn’t be interested in finding one should a company give them the option.
On that same note, a Pinterest user could come across your job listings because so much time is spent on the network. According to PR Daily, American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes).
This is where your company comes into play. Below are a few ways that you can make sure you’re ready for any Pinterest user that needs a job:
Have you ever considered using Pinterest as a recruiting tool? Do you have any success stories about utilizing Pinterest? Let us know in the comments below!
Photo Credit: mashable.com
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for Highervisibility, a nationally recognized SEO firm that offers online marketing services to a wide range of companies across the country.