Last week I attended Radical Planet the Recruitment and HR unconference in Toronto. There was a great track on blogging and writting blogs to I took the opportunity of asking some questions on how the write a really good recruitment blog.
Steven Duque lead the blogging track at the Unconference and was recommending Tumbler as the best platform to get started. While Wordpress may be better for SEO, Tumblr is easier to use and has better tools to allow people to share your content.
Amanda Ovenden sees a recruitment blog as a great way to connect with a community and market her business. Although Amanda has not been a regular blogger in the past the unconference will hopefully give her the encouragement to get started.
For Johnny Campbell of Social Talent its all about how you distribute your content to maximize reach. Johnny and his team generate a lot of content both blogs and video content. Although it can be time consuming to post in many different channels he feels that this has a massive influence on his audience.
Catherine Claridge, the HR Rockstar is interested in the message and getting content of interest to her audience. This view was echoed by Dan Smith and Geoff Webb with Geoff talking about the importance of his recruitment and HR audience getting really valuable take aways from his content. Dan Smith's view of writing style is to give an honest opinion and stick to it while for Carmen Jeffery its all about attitude to spark the interest of her audience.