Remember a while ago when companies talked about not posting jobs? How was that even a thing? There really is no reasonable argument for not posting jobs. Companies who post jobs are successful, those who do not, aren’t. Period. This is evident with all of the companies trying to persuade you to buy their recruiting marketing services. If you are going to compete in the market, you have to post your jobs to traditional job boards. George Blomgren, Culture Strategy Director for The Good jobs says:
Good job postings are “love letters” to top candidates.
You don’t have to spend all of your recruiting budget posting jobs, but you do have to do it. Here’s why:
- Visibility: There are over 3 Billion daily users of the Internet. The odds are high that some of them are looking for work. Let your company and your opening be found.
- Employer Branding: Post your open positions to job boards, so candidates get a little insight into what your company is about. If done right, people who are not even looking for a job will apply because they are impressed with your company offerings and culture based on the job description. (Remember, the opposite is also true.)
- Mobile Optimization: Most job boards have built-in mobile optimization. Considering that 45% of job seekers say they use their mobile device specifically to.... If you do not have a mobile-optimized site where candidates have the ability to apply via phone, you are missing out on potential hires.
- Tracking: Job boards allow you to use a unique application URL. From this, you can track what sites are sending you candidates and find the best places to post. You can also see the sites that are a waste of time.
- Diversity: When you post your jobs online, you are reaching candidates from a wider audience than if you were recruiting alone. Posting jobs will also reduce candidate bias by allowing candidates to come to you.
Everyone likes free stuff. From what I see at SHRM conferences, HR people really love free stuff. But when was the last time you got something for free that you could really use? You are in luck. I have found some places that will let you post 100% free.
Click here to see a list of the five! http://recruitingtools.com/top-free-job-posting-sites-for-employers/