I've often wondered what I'd be doing if I didnt run AllCountyJobs.com any longer. I could probably do a variety of different things and one that comes to mind is a corporate recruiting department. I would bring a fresh perspective and shake things up.
Here's what I would do if I ran recruiting...
- I would hire a director of recruitment marketing to create an employment branding strategy. We'd use the new strategy proactively to position the company as a great place to work.
- I would hire copywriters to rewrite job descriptions into job ads that sell. A job description is not designed to sell. A job "ad" must properly sell the company and role.
- I would dedicate people to staff social media and engage with candidates. Individual recruiters would be responsible for their own twitter accounts and be judged on how they grow their followers. They would also rotate days managing the company facebook career page and interacting with job seekers.
- I would use new media to promote my jobs. That means utilizing Youtube and podcasts (aka 'jobcasts') to give potential candidates an inside look at the company.
- I would start a talent community to create long term relationships with clients. Companies like Pepsi and AT&T have their own talent communities and its a smart way to stay on candidates radar.
- I would buy our own niche job board to help source candidates. I'd run it separately, apart from our company and use it to mine candidates as well as a free way to post our own listings.
- I would streamline/revamp the application process so that job seekers know where they stand in the process. This will probably mean getting rid of the existing ATS.
- I would redesign the Corporate career site that showcases my employees. We add interviews with star employees, add plenty of video and podcast to compliment the content.
- I would hire an SEO firm to ensure our career site and job listings are ranking well in the search engines.
Chris Russell is the CEO/Founder of the regional job board network AllCountyJobs.com LLC based in Connecticut.