My company is privately held and has made a strong impact in the B2B telecom realm.
To date, there has never been a "Marketing" department. Therefore, all (or most) of our awareness has been generated from our recruiting department!
We recently put together a 4-person team (including myself) that will present facts, figures, and research to upper management explaining why we need to implement social media.
I would appreciate any insight on this. Please feel free to share similar experiences, tables, graphs, and facts that will help our presentation hold water.