Companies like FitBit have made us addicted to data. If you want to lose weight, you can use data to better understand your sleep and activity habits, and then make changes to reach your goals. By simply wearing their product and choosing from an array of applications, you are provided with eye-opening data, and even a bit of fun in the process.
So why not use data to attract more of the right candidates and improve your bottom line?
Employer Branding and Your Bottom Line
The concept of Employer Branding is fairly new to many people, but the return for companies that invest in this area deserves consideration. Take a look at these statistics from a LinkedIn study on how a great Employer Brand can improve your company’s bottom line:
Source: LinkedIn study.
Accurate data analytics with actionable insights provides the key to unlocking this kind of value.
Remember the FitBit example? Imagine having that experience with your Employer Brand. Insightful data about your strategies, your social influence, proof of your ROI; all of these things and more are possible when you harness the power of data analytics.
Recommendations for Getting Started with Employer Branding
Working along with the analytics, here’s a few recommendations for measuring and improving your Employer Brand:
Start Small, Start Now
The concept of Employer Branding is gaining momentum all over the world, in companies of all types and sizes. Employers are quickly recognizing the return on investment here, in areas like employee retention, engagement, and ultimately, their bottom line. Whether you are a team of one or one-hundred, you can start small, but you should start today.