Is employment branding a part of your organization’s recruitment strategy?
One of the most important aspects of your organization’s overall recruitment strategy is developing and managing your employment brand. Candidates rate an organization’s employment brand the 2nd most influential factor when considering employment opportunities. Google is the world’s most recognized employment brand. Google’s employment brand was built in a short period of time and exclusively through viral marketing. Google’s employment brand has been written about in every major business publication and as a result of its branding Goggle receives over 3,000 resumes per day. Other organizations such as Southwest Airlines, IBM, GE, Disney and HP have implemented similar employment branding techniques and are finding similar results.
While smaller organizations should not set out to compete with Goggle’s employment brand they can strive to become the number one brand in their vertical. A viral based approach to employment branding will result in the ability of the organization to attract top candidates. If you have to pay to get your message out it will not be credible. A successful employment branding strategy must be viral and must excite potential candidates to take action.
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