Is Facebook entering the recruiting industry?

In a recent article published by Forbes, according to a spokesperson for the company, this is not true.  I've been personally waiting for them to step up to compete with LinkedIn for awhile and glad that it appears this is starting to take shape. 

What they have created is essentially a Social jobs partnership application.  The page allows users to search for jobs by location, industry and skill; apply to them directly through Facebook; and then share the jobs to their social network.  Sound familiar?

The application aggregates 1.7 million openings from recruiting companies already working on the platform, which includes BranchOut, Jobvite, Monster, Work4labs and Direct Employers.  

"According to Facebook, half of employers in the U.S. use the social network during their hiring process. Of those companies already using Facebook to engage with customers, 54 percent anticipate using it more heavily in their recruitment efforts in the future."

As it may not be a direct competitor to LinkedIn due to demographics, I still surmise it will get some traction in recruiting even though the claim states it will start with entry-level and hourly positions.

I'd be interested in your comments and if you've had a chance to utilize the application.

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