Last May I wrote a post about the concept of a ‘job board’, in which I asked the eternal questions, “Is LinkedIn a job board?” and “Is a job board?” It was one of the more popular posts of the year, with 158 shares (and counting). At the end of the post I considered the possibility that perhaps – just perhaps – the term ‘job board’ was a bit outdated.
Guess what – it’s almost a year later and the term is just a bit more outdated. To wit:
So is it time for job boards to get a new name?
Before we answer that, let’s ask another question: Is my first question dumb?
Maybe so. Think about it – how hard is it to change a term once it has become lodged in the popular mind? You’re looking at the end result of hundreds of millions of mentions in the press, online, in person, at career fairs, and by the sites themselves – and any marketing pro will tell you that repetition works.Want to get someone’s attention? Say the same thing 100 times. Eventually they’ll get the message.
So is it even worth talking about a new name for job boards, when it will be VERY difficult to change the term’s use by the general public (not to mention the heartbreak and pain it will bring this writer’s own website)?
Yes. Because, as they say, if the shoe doesn’t fit, find another shoe.
The term ‘job board’ just doesn’t fit for the vast majority of – ahem – job boards out there. It’s dated, limiting, and carries too much baggage. It’s served its time.
(Don’t think it can be done? Ask scientists who decided that ‘global warming’ wasn’t getting the job done – and began using ‘climate change’. It made a big difference.)
If ‘job board’ doesn’t cut it, what does? There have been plenty of ideas submitted:
(And you can easily substitute ‘services’ for the word ‘sites’ on any of these – after all, much of what happens on a modern ‘job board’ doesn’t actually happen on the site).
What are your ideas? Submit them below. Let’s get this conversation going, because once we can get behind a better moniker, then we can put our collective resources toward making it the dominant term.
And I will have to change my site….