Let me say upfront so there are no misunderstandings, I haven’t used your service and most likely never will but thought I might as well chime in with my thoughts on your company, (which remains a topic of discussion) as so many others have. While I will agree that financially you seem to be on track, your business model and brand could probably use some tweaking.
First off, don’t air offhanded and offensive commercials as it affects the entire community of companies within your space. Part of the measure of a good company is it’s ability to demonstrate good steward-ship. I’m not given pause when the Walmart commercial comes on the television as I’m sure most aren’t. Honestly I didn’t find the ads as offensive as others but thought they were distasteful and certainly not something I would want my kids to watch on television. The fact that everyone has seen worse on their television set shouldn’t be the sole consideration for a commercials content. More homework should have been done as the ads clearly have alienated many from your company.
Second, I fundamentally disagree with charging an out of work person $30 a month to do little more than hold their hand and tell them “it will be okay”. For the good it will do, they would be better served to spend the 30 bucks on their local lottery as in both cases, lightning strikes somebody and it may be the candidate. This too has alienated many from your service.
Lastly, take a little bit of the profits you report and sink it into business model restructuring. You could turn more revenue by aligning yourself with the rest of the industry rather than offending everyone. Although I haven’t had any first hand experience with your company as stated earlier, many of the successful folks in my space that I respect tremendously have, and have taken to the rooftops to cry out against you. That should present itself as a red flag to your management team. I’m really quite thankful that I am able to place information technology candidates without the use of your service. I have always been of the opinion that one on one engagement beats the big machine every time and that there is truly much more to a person than the sum of their resume.
History is replete with examples of faulty or misguided albeit successful individuals and companies. Enron, Bernie Madoff, Hitler to name just a few, and the list goes on and on. All of them eventually came to an end but for a time they were extremely successful. Just because you can do a thing, doesn’t mean you should. I can appreciate all of these examples for what they accomplished in their time and at the same time completely disagree with their methodologies, tactics and ideology, as I do at this time with yours.
I hope these words reach you and that they have meaning as I have bad will towards none. I will lose no sleep regardless whether your company succeeds or experiences utter and complete collapse.