There has been quite a lot of argy bargy in the recruitment space recently following the launch of the 'Apply with LinkedIn' button, hot on the heels of their IPO announcement. A large amount of the debate is centred around the impact of the tool and, given LinkedIn's ever extending reach into resourcing, whether it will replace/kill off the CV.
Regular readers of this blog will know that over the years I've definitely fallen out of love with the CV. Given the advancements in technology you would have thought we would have come up with a better way of presenting ourselves. Which I guess is where those that sit on the pro LinkedIn side of the fence are right now - This IS the CV replacement we have all been waiting for. And I have to say, I do find that appealing. Personally I've become very attached to my LinkedIn profile simply because it pretty much sums me up, is easy to update and I know where it is - no digging round in folders and comparing 'last updated' dates etc etc. Also, my LinkedIn profile points to all the other bits that reflect who I am including this blog and my twitter stream.
However, those that sit on the other side of the fence in the defence of the CV, including Steve Ward from Cloud Nine Recruitment make a valid point about how largely unflexible the LinkedIn profile is. What if, as often happens, I want to re position my experience in a certain way to highlight a certain skill set, relevant to that great job im up for? Indeed, some people maintain multiple CV's for this very purpose.
Anyway, the whole debate got me thinking about the LinkedIn profile and how it actually does compare. Now, one of the benefits of doing what I'm doing now is that I frequently get asked to look at technology, specifically new recruitment and assessment technology. One such piece of tech that came across my path recently is www.CVScore.co.uk from the new career management solutions company Workpepper. The concept is simple but quite clever - take the requirements of several thousand seasoned corporate recruiters and distill down what they look for in a good CV. Pop that into an alogorhythm and hey presto - a CV grading device. Makes you wonder why no one ever did that before doesn't it?!
To those of you well versed in recruitment tech this wont be new to you as it is licensed in the UK from RezScore.com in the US. However, seeing the pre launch UK version got me thinking - how would my Linkedin profile compare to my CV? So without further ado, I gave it a spin. First up, my CV. Recently updated in January of this year, results were mildly pleasing - a relatively pleasing B+! See Below:
"Your CV is Good" it stated, although at 2 pages I was still advised that "Your CV is too long"! To understand exactly what the scores mean and to get a report on how to improve your 'grade' you need to invest 9.95 or more, depending on how much help you want in making it hit the spot.
Next up, my LinkedIn profile. To do the comparison I simply went to my LinkedIn page, clicked on 'view Profile' and chose the download as PDF option. It was this PDF that I then uploaded to CVScore. The result? Drum roll please....
Oh... A resounding "Could do better" in the form of a C-. I was also advised that "Your CV could benefit from a more professional tone". Hmm, not good given its my profile from THE professional networking site.
So where does that leave us? Clearly, even though I like the LinkedIn profile, I have some work to do! And as for hitting the spot with hiring managers, according to CVScore, my CV is currently the medium of choice if I'm to get that coveted interview.
Having said that, I'm sure it's not going to be long before LinkedIn work out a way of allowing us to have multiple, 'tweaked' profiles that we can chose to rotate as necessary. And I'm pretty sure they will charge a tidy premium for it too. Attn Ariel Eckstein - if you are not currently planning for this feature, see me after class ;)
Im off to download a few of the usual suspects LinkedIn profiles and run them through the system before they get a chance to change them. Watch this space - I might just publish the grade league table...