I'm not a huge LinkedIn user. I have my own reasons; one being that I see them as a potential major competitor (all of us in the ATS/Recruiting business should be wary of them) but another being that I just don't have that much bandwidth between Facebook (which I really must use for family and friends) and email (which is how I do most of my work). In regards to our sales reps, we say to use whatever tools they think will move them forward-
Anyway, here is the situation: There is a LinkedIn group called "Global Staffing Leaders" that includes a number of our customers and connections. The group rules limit participation to "Professionals employed by a growing staffing or recruiting firm" So far so good- no worries if vendors are kept out since we can be a hassle with all of our spinning and promoting and doing what vendors do etc.
But then one of our reps sezs to me, "hey, this group is run by a Bullhorn exec and has other Bullhorn execs as members" I say "wow, that's a pretty good racket they have going on there. Free run to thought-lead (!) whenever they wish, firewalled from any other competitive viewpoint. "
So I say to my rep, why don't you try and join the group and lets see if they really are going there....so he does. Here is the email exchange between my rep and the group leader:
On 04/08/10 7:03 AM, (our rep) wrote:
Still waiting for your answer. I am not here to hard sell- I have a number
of clients in this group, and figured I could contribute.
Date: 4/08/2010 (Gruop leader wrote)
Subject: RE: [Global Staffing Leaders] I would like to join Global Staffing
Group: Global Staffing Leaders
It's nice to meet you. I apologize for not getting back to you on this
sooner, but I have been swamped. Below I have included the membership
requirements for this group. As I'm sure you can understand, aside from
yourself, there have been several membership requests from other
product/service providers who market to the staffing industry. At this time,
we are limiting group membership to the requirements below. If anything
changes, I'll let you know.
The mission of the Global Staffing Leaders LinkedIn Group is to share and
advance the knowledge base of staffing and recruiting executives worldwide.
Through the communication of news, events, industry trends and challenges,
this group is committed to the competitive professional development of its
members, and the industry as a whole.
Requirements to be considered for this group:
*Professionals must be employed by a growing staffing or recruiting firm
*Professionals must hold a senior-level executive/management position within
*Note: Reporters, industry bloggers and event managers are welcome to join
the group to communicate about media and speaking opportunities.
*Note: There is no hard selling allowed in this group. If you are reported
for selling to group members, your group membership will be terminated.