LinkedIn received a lot of national publicity last week while hosting a Town Meeting with President Barack Obama. That is a PR coup for LinkedIn, regardless of how you feel about the President's jobs package that he is promoting across the United States. Do I think a government jobs package will help boost job growth in the US? Quite frankly, no. My point in last week's Grandma's Chicken Soup still stands. "Innovation is what is going to drive this economy forward and create more jobs."
Strategic thinking and innovation are keys and it is more obvious than ever that recruiting teams have to diversify their recruitment marketing efforts. Job seekers are getting savvier about their search and what information they share online. You have to make sure that your organization is found or finding the right candidates when they are looking online.
The smart money is moving to digital recruiting through social media recruiting and targeted online advertising. Check out this week's social recruiting headlines...
Maybe this isn't exactly the PR LinkedIn was looking for from this event, but it sure is funny!
#1 - LinkedIn Hosts Obama; Jon Stewart Mocks LinkedIn - ERE.net http://bit.ly/qQQMQ6
Please check out a recording of the recent HireClix webinar: Social Media and Hiring: Legal Considerations
#2 - INFOGRAPHIC: 91% Of Recruiters Check Social Networks - http://bit.ly/o0Lruf
Engagement with potential candidates is a key to success. Listing job openings is not engagement, it is job pollution. Content development will enhance your employer brand and accelerate candidate engagement across social media channels.
#3 - With Facebook's Changes, Just Posting Jobs Is Not a Social Media Strategy - ERE.net - http://bit.ly/pZtAhN
The Grandma's Chicken Soup blog stews up the latest and greatest recruiting news, for please follow me @HireClixScott